A common challenge I face is starting the important, but not urgent project, but not finishing. It is easy to get started on the new project. I am motivated, even excited, to start a new and interesting project but somewhere along the way I get diverted or lose enthusiasm and find it difficult to make progress.
Have you had a similar experience? Sitting at your computer doing everything but getting on with what you want to. You answer the unimportant emails, check LinkedIn, search Google — everything but focus on your project and making progress. This is called procrastination! Lots of busy work but not much forward movement on the important task.